This is a re-post of an essay put online here over two years ago, when the Bush administration was lame-duck and the Obama administration was a long-shot. Nothing much has changed.
A lot of the environmental "movement" is froth -- without form, and void. Information abounds, but individual activity does not. Preachers exhort the choir, and every day there are more non-profits, more media outlets, more bureaucracies spreading more information to those who already know enough to take action themselves, but would prefer to donate money to those who would take action for them. People who are inclined to lift a finger are already doing it.
Some education is always needed, but really, we've been inundated in recent years with greening and conservation tips. They're everywhere. Taking action doesn't require much deep understanding. It just takes getting up and doing something, whether it's changing a lightbulb, caulking a window, or correcting tire pressure. After initial action comes momentum. With momentum comes change.
It seems as if there are a fair number of people who get the picture and are active, and a somewhat larger number of people who just don't get it, or who actively thumb their noses at environmental responsibility. Then there's a really big middle group who sort of care, but don't get around to doing anything.
This big group in the middle is not going to move without a push. The time will never come when they'll get off their collective couch of ease merely to do the right thing, no matter how much education you throw at them. If they are to budge, it will take one or more of three things:
- Harsh economic realities set by outside forces -- natural disasters like hurricanes, or geopolitical disasters like oil embargoes or widespread war in the Middle East.
- A "stick" disincentive to guzzle energy, in the form of punitive laws and taxes set by federal, state, and local governments.
- A "carrot" incentive to conserve energy, in the form of compensatory laws and rebates.
While it's impossible to be exact in predictions of hurricanes and wars, it's easy enough to predict the progress of politicians hammering out big, decisive laws at the risk of losing their jobs. It's rare, and it's slow. That's why the only real progress is being made through individual effort and private interest. There's no point in waiting for this government -- or, probably, the next -- to lead in the way FDR did with the New Deal, or Eisenhower with the interstate highways, or Kennedy with the space program. This bunch in Washington isn't up to the task.
Is there irony in the fact that some of the strongest leadership in conservation and alternative energy today is coming from big American corporations like Pepsico and Conoco Philips? Sure, but the people who run these companies can read the economic writing on the wall. There's profit to be made by an alignment with the environmental movement, and it's corporations that have the money, the technology, and the expertise to get things done on a large scale. Here's a huge list of the EPA's Green Power partners.
The environmental track record of big business is sketchy at best. When a big company turns around and does the right thing, it makes long-time, knee-jerk environmentalists cynical and skeptical. But, with exceptions, this is old-fashioned thinking. While some of the big corporate moves may be disingenuous, many are obviously not. Sheer altruism is hardly possible when money must be made, Wall Street convinced, and shareholders satisfied. But if the prospect of new technologies, new partnerships, new facilities, new jobs, and rapid growth are incentives for business to climb into a bed of green, the covers should be thrown back and the pillows fluffed.
~ Doug Logan, newenergywatch.com
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